Sjoe! Who knew this. Coca-Cola sponsored Craven Week for 35 years. During that time the soft drink manufacturers marketed famous slogans like “Coke is it!” and “Always Coca-Cola”. Timeless stuff probably like their presence at Craven Week felt. Sadly in 2019, the long-term relationship between the successful global brand and SARU, an organisation under ever-increasing pressure, is reported to be over. If SARU manages to land a bigger, better sponsorship that would be great. If not then eish!!!